Join the Trend
Subscribe for exclusive styles and updates that match your flair.
Revitalize dry, chemically treated hair with the nourishing power of Aluram Purple Hydrate & Repair Treatment. Specially formulated to maintain blonde, platinum, and highlighted tones, this treatment helps neutralize brassiness while brightening grey and white hair. Packed with hydrating ingredients, it restores moisture, strengthens strands, and enhances hair’s natural radiance, leaving it soft, silky, and healthy.
Directions:
Apply to damp hair, focusing on ends. Leave for 3-5 minutes, then rinse. Use weekly or as needed.